Hoping this is a branch off from the Lord of the Rings trilogy which I loooove
Originally posted on Box Office Nerd:
Movie studios are running a week in advance:
The Hobbit: An Unexpected Journey is just two weeks away from release. This weekend coming up there is only one film being released which is a little romantic comedy, Playing for Keeps with Gerard Butler. The reason no other film is even being released is that every movie studio fears The Hobbit.
Say you work at a movie studio and you see this weekend only has a minor Gerard Butler film being released three weekends before Christmas; they normally jump at the chance to release a big movie. The reason no one has is that they might get a solid opening weekend performance, but in its second weekend the film would likely lose at least half of its audience. The movie studio releasing the Gerard Butler film is hoping for a miracle that the film will be well received and serve as…
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